There are three interlinked issues that need to be examined before starting to analyse the primary data that have been collected with children themselves.2 These are: contemporary consumer culture and its obsession with celebrity, the children’s wear market and its transition from traditional children’s clothing to more adultlike styling, and the status of the ‘tweenager’ as a significant social actor and consuming force.
Children and fashion: contextualizing issues, changing times
There are three interlinked issues that need to be examined before starting to analyse the primary data that have been collected with children themselves.2 These are: contemporary consumer culture and its obsession with celebrity, the children’s wear market and its transition from traditional children’s clothing to more adultlike styling, and the status of the ‘tweenager’ as a significant social actor and consuming force.
